Emerging fashion pure-play The Cherry Moon opens King’s Road store to create an “incredibly fluid experience”
The Cherry Moon: opening a real-world store to leverage the power of the web in-store
While traditional retailers struggle with the High Street, another online pure-play is joining the small but growing rank of etailers getting physical. Ecommerce fashion e- platform, The Cherry Moon is launching its first store on the King’s Road with the aim of revamping retail.
The flagship store, which will showcase limited clothing, beauty and wellness products from emerging fashion designers from around the world, opens its doors to the public on April 12 during a VIP and media launch event and is set to feature beacon technology and mobile integration to create an “incredibly fluid experience,” according to Jevz Nair, co-founder and head of technology at The Cherry Moon.....
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