The Cherry Moon is co-owned by both Jevz and Elisha Carter and was launched online in 2018.
We wanted to create a platform for Emerging and Independent talent that defines unique, bespoke and unusual pieces and position our market as affordable luxury.
I have been drawing since I have memory; in my disorder I find my order.
I don't like to limit what I do for fashion only, sometimes I decorate a space, I choose colours and shapes but, most of the time I design clothes with the goal they will make you feel at your best.
I believe in the strength of women, in the smiles of passersby and in beauty at all ages.
I believe in emotional creativity, the one that is good for the soul. I believe in a sustainable, ethical world that speaks of objects or fashion, for this reason I love working with creativity using what already exists, avoiding to produce material that creates pollution in a world that does not need it and this is also innovating, countercurrent.
At "The Cherry Moon" I found all this, the beauty, the research, and the ethics in the wonderful people who founded it. In this new space you can enjoy every moment, every corner because the choice of products is made with love, dedication and passion.
The Cherry Moon
Prior to developing this platform, we decided to complement our vision with both our previous backgrounds. Technology driven building apps and websites with a love for fashion finds and styling along with strong backgrounds having worked in various corporate and media and events companies supporting huge projects fashion and technology related. Both sharing a passion for photography by supporting events and exhibitions for designers by photographing their catwalk launch or event!
Behind our selection process
Personality and brand story is equally important to us, when assessing through a brands look book or sample pieces
We look through Emerging talents collection piece by piece of different styles and don’t judge by just a full collection or how independent you maybe as a designer we put 100% into driving brand awareness through to existing customers and our locals community on Kings Road, Chelsea, who appreciate those unique, outstanding designers, to ensure they purchase investment pieces, through quality and materials.