The Cherry Moon is co-owned by both Jevz and Elisha Carter and was launched online in 2018.
We wanted to create a platform for Emerging and Independent talent that defines unique, bespoke and unusual pieces and position our market as affordable luxury.
Prior to developing this platform, we decided to complement our vision with both our previous backgrounds. Technology driven building apps and websites with a love for fashion finds and styling along with strong backgrounds having worked in various corporate and media and events companies supporting huge projects fashion and technology related. Both sharing a passion for photography by supporting events and exhibitions for designers by photographing their catwalk launch or event!
Behind our selection process
Personality and brand story is equally important to us, when assessing through a brands look book or sample pieces
We look through Emerging talents collection piece by piece of different styles and don’t judge by just a full collection or how independent you maybe as a designer we put 100% into driving brand awareness through to existing customers and our locals community on Kings Road, Chelsea, who appreciate those unique, outstanding designers, to ensure they purchase investment pieces, through quality and materials.