Emerging E-tailer Cherry Moon Opens A Pop-Up Store in Chelsea

The Cherry Moon, a fashion e-tailer selling both luxury and independent brands, just opened its first-ever pop-up space with Storefront on King’s Road. As the first physical store for the e-tailer, the brand is keen on using this pop-up space to not only showcase its impressive roster of brands, but to host events and act as a community-building space.

As this is The Cherry Moon’s first time blending both online and physical retail, its founders Jevz Nair and Elisha Carter are hopeful about its King’s Road presence, and are already looking to expand it both in the UK and internationally. Storefront sat down with Carter to discuss the brand’s short-term pop-up goals and the reason why she decided to dip into physical retail.

Storefront: Why did The Cherry Moon decide to pop up?

The Cherry Moon: We decided to have a concept store to complement our own platform because we’ve had interest from international designers who were asking us if they could find pop-up stores to have their designs stocked in. The idea was to open a physical store [on King’s Road] to showcase their products as many of these designers are not known on the High Street. Plus, people want to go into the store and try things on before wanting to buy!.........



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