Ethical Kind

About Ethical Kind  

Ethical Kind is a socially conscious luxury sleepwear label for night-to-day.  Founded by Lily Chong in 2019.  Inspired by her childhood and family’s silk heritage, EK introduces a cruelty-free, Organic Peace Silk collection of natural silk camisoles, pyjama sets and kimono gowns that are versatile, love forever pieces to embrace woman individuality and reflect the new way of living, working and playing, most mindfully and sustainably imaginable.   

With a mission  to change the harmful impact of the garment industry on the people and planet. EK seeks to demonstrate fashion as a force for good, to create an ethical and fair-trade company that harnesses the power of natural fibres, protects biodiversity and empowers  marginalized communities, so future generations can thrive.

About Organic Peace Silk 

Ethical Kind’s Organic Peace Silk also known as non-violent, cruelty-free or ahimsa silk comes from India. Its breeding and harvesting of the silk is manufactured under the most stringent social and natural conditions. While conventional silk manufacturing methods involve boiling the cocoons while the silkworm is still inside, Peace Silk allows the completion of the metamorphosis of the silkworm to the butterfly, so no animal suffers for fashion. Once the butterflies have left their cocoons, the cocoons are processed without the use of harmful chemicals and the fibres are spun using solar-powered machinery making the production eco-friendly. Organic silk production means,  the silkworms are rear outdoors and the trees which provide the feed for the silkworms to grow are not treated with fungicides, insecticides or genetic sprays; this has a positive impact on the size of the cocoon and the quality of the silk thread, it also significantly reduces water pollution that results from conventional silk production practices.